My name is Alexander Ford, and I am the Principal Copywriter at Public, an investing platform in New York. My work spans brand, growth, and product. (Basically, if it needs words, I’m your guy.)
Here’s a recent campaign I wrote, starring Timothy Olyphant:
I've become a little obsessed with what's possible when you fold AI into the creative process. This next TV spot is a good example. We used AI to craft the voiceover, the music—even some of the visuals.
Before Public, I was a Copy Lead at Vimeo and an Associate Copy Director at Better. I’m proud of the work, but even prouder of this performance review my team commissioned from Kenny G:
I've lived in Brooklyn, New York, since 2011, but I grew up in Melbourne, Australia. For more information about me, add me on LinkedIn or send me an email. I’d love to hear from you.
hello@alexanderjford.com
https://www.linkedin.com/in/alexanderjford/
https://www.instagram.com/alexanderjford/
Public.com, New York, NY
Principal Copywriter / April 2025–present
Copy Lead / August 2022–April 2025
Vimeo, New York, NY
Copy Lead / April 2021–August 2022
Better.com, New York, NY
Associate Copy Director / April 2020–April 2021
Code and Theory, New York, NY
Associate Copy Director / October 2018–March 2020
Senior Copywriter / October 2016–October 2018
Huge Inc., Brooklyn, NY
Senior Copywriter / October 2013–October 2016
Copywriter / October 2011–October 2013
Right Angle Studio, Melbourne, Australia
Team Writer, October 2010–Sepetember 2011