Alexander
James
Ford
↴
I’m a Melbourne-born, New York-based creative director and copywriter with 15+ years of experience. I specialize in crafting smart, strategic work——blending human insight with AI-powered tools to help brands sound sharper, clearer, and more compelling across every touchpoint.
Public.com
New York, NY
PRINCIPAL COPYWRITER / APRIL 2025 – PRESENT
COPY LEAD / AUGUST 2022 – APRIL 2025
I joined Public at a pivotal growth moment to help evolve the brand voice and scale creative output. I’ve since led messaging across our biggest launches—from options trading to a brand refresh and our groundbreaking AI assistant. I also co-created a national ad campaign featuring Timothy Olyphant.
Vimeo
New York, NY
COPY LEAD / APRIL 2021 – AUGUST 2022
As a longtime fan of Vimeo, joining the company was a personal milestone. I came aboard to help the brand reposition itself as an enterprise-focused SaaS company. I led GTM messaging, redesigned the homepage, and scripted a globally translated product video series that showcased our business tools.
Better.com
New York, NY
ASSOCIATE COPY DIRECTOR / APRIL 2020 – APRIL 2021
I joined Better.com at the start of the pandemic, during a period of explosive growth driven by plummeting interest rates. As Associate Copy Director, I inherited a two-person team and scaled it to six, overseeing all brand and marketing copy. I also led a full refresh of our voice and tone guidelines.
Code and Theory
New York, NY
ASSOCIATE COPY DIRECTOR / OCTOBER 2018 – MARCH 2020
SENIOR COPYWRITER / OCTOBER 2016 – OCTOBER 2018
While at Code and Theory, I was part of the team that pitched and won agency of record for adidas Originals—one of the most exciting wins of my career. I then helped expand the relationship across new business units, eventually leading work for adidas Running and other global brand initiatives.
Huge Inc.
Brooklyn, NY
SENIOR COPYWRITER / OCTOBER 2013 – OCTOBER 2016
COPYWRITER / OCTOBER 2011 – OCTOBER 2013
Produced copy across branding, campaigns, and product work for clients like Google, American Express, and Kohl’s.
Right Angle Studio
Melbourne, Australia
TEAM WRITER / OCTOBER 2010 – SEPTEMBER 2011
Wrote editorial features and long-form content for a culture magazine covering urbanism, food, and design.
Swinburne University
Melbourne, Australia
BACHELOR OF FILM & TELEVISION
Graduated December 2009